LEARN ABOUT OUR BRAND
My name is Rhiannon and I am the mama from the Living By The Coastline family
that you may have seen floating around on your Instagram or socials once or twice.
Our family is Storm (Dad), Nyah (Age 9) & Kehlani (Age 1).
We launched this clothing brand is November 2020.
Yep! That's right! We are only new and are so grateful to have grown as much as we have already.
We live in VICTORIA, Australia. We are kind of obsessed with the beach,
the ocean and don't mind getting on a board in all kinds of terrains.
We are actually probably one of the most average families that you'll ever meet.
What inspired me to start this brand?
When I decided to start working after having Nyah at the age of 18. I have worked with two different fashion retailers as a casual & in management. I never knew fashion or retail would become an industry that I would begin to fall in love with. I ended up studying fashion for a year, just to get some more knowledge behind me and learn how to the entire production process was handled. During this course, I learnt how to create and design. It wasn't until last year (2020, during Melbourne's lockdown) that my partner Storm and I were in a tough spot and I was considering going back to work full time. Storm actually inspired and pushed me to do the one thing that I have always wanted to do, because as he said "He knew I was good at it and passionate about it". I suppose you can thank him, because I ended up investing my entire superannuation into believing in myself and this clothing brand.
Why did I decide to make our clothing Sustainable?
When I look at the amounts of waste in clothing that you see every year in landfill,
the impacts that all types of manufacturing has on the world...
We wanted to make sure that we were doing our bit, to be right by the world that
is home to us all and will be the future of our littles.
I chose to manufacture overseas? Let me tell you why...
Our little clothing brand has a few things we stand by, one of them is affordability.
We did look into manufacturing in Australia,
only thing was that we would have to increase our prices by 60% just to cover our costs.
That's why I sourced an ethical and sustainable family run factory overseas,
who aligned with our values.
What is the quality of the clothing like?
Have you seen the product reviews that REAL people who have purchased
our clothing have said about our quality and brand?
I don't mean to toot my own horn here, but HOOLEY DOOLEY!
We are providing some insanely high quality threads,
I remember when our factory sent me our samples and I was blown away.
I love that majority of the time when customers receive their orders we
always get the 'OMG the quality is insane! Thank you! Kind of feedback.
Quality is another thing that we stand by as a brand.
Have another question you want me to add to our Q&A?
EMAIL ME AT: firstname.lastname@example.org
Let me just take a quick moment to say thank you to YOU!
Because without YOU our brand wouldn't be what it is today.
Our goal for 2021?
To create a community that we can grow with.
We cannot wait to ride this wave with you.
Thank you and sending high vibrations and positivity your way,
from the Living By The Coastline Family.
I bet you didn't know this about our brand....
A lot of people asked me WHY we chose to donate to the Sea Turtles. Truth is...
We are a brand inspired by the ocean, without the ocean - I'm not sure we'd have a brand.
Turtles are one of our most favourite dudes from the ocean, so that's why we decided
That we would choose to donate $1 back to them.
So you're not only buying yourself some sweet coastal threads or room decor,
but you're also helping our friends the Sea Turtles. Pretty rad right.